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Retention & Loyalty
The brands that win long-term keep their customers.
Acquiring a customer is only the beginning. We build retention and loyalty programs — from lifecycle email to gamification to community — that turn customers into advocates and advocates into revenue.
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The Challenge
Most brands spend 80% acquiring customers and 20% keeping them. The economics are backwards.
Most budgets go to acquisition because it’s easy to sell and measure. But every churned customer takes their lifetime value and unrecovered acquisition cost with them.
We build lifecycle email, loyalty, community and churn analytics as one program, not scattered tactics.
Our Approach
From First Purchase to Lifelong Advocate.
Journey strategy, lifecycle email, loyalty and gamification, community and LTV measurement show where customers drop off and give them reasons to come back, without giving away margin.
Services We Deploy
The exact capabilities this solution uses.
Each service plays a specific role in your retention and loyalty program.
Click any to learn more.
Email & Lifecycle
Gamification
Social & Content
Analytics & Growth
Campaign Strategy
Brand Strategy
Email & Lifecycle
Full automation stack: onboarding, second-purchase flows, win-back campaigns, and loyalty recognition sequences.
Ask About Email & Lifecycle
Gamification
Loyalty program design, gamification mechanics, tier systems, and reward structures that drive genuine engagement.
'Explore Gamification
Social & Content
Community-building content, UGC strategies, and social programs that create belonging and organic advocacy among your customer base.
Explore Social & Content
Analytics & Growth
LTV modeling, churn prediction, and retention program measurement — connecting every program to commercial outcomes.
Explore Analytics & Growth
Campaign Strategy
Loyalty and retention campaign planning: anniversary programs, milestone celebrations, re-engagement campaigns, and seasonal retention moments.
Explore Campaign Strategy
Brand Strategy
Brand values and community strategy — the narrative layer that gives customers something to identify with beyond the product.
Explore Brand StrategyKeep Customers Longer
Turn first buyers into repeat customers.
Share your repeat rate and churn picture. We'll show you what to fix first.
What to Expect
What a Prospekt retention & loyalty program delivers.
Measurable improvements in customer LTV
Higher average order value, greater purchase frequency, and extended customer lifespan — measured against pre-program baselines with clear attribution.
Reduced churn through proactive lifecycle programs
Automation that identifies at-risk customers and intervenes before they churn — rather than attempting expensive win-back after they've already left.
Repeat purchase rate that climb quarters
Lifecycle and loyalty mechanics that move customers from a first order to a second and a third — the point where lifetime value starts compounding.
Acquisition budget that goes further
Every point of retention gained lowers the effective cost of every new customer, which frees budget to acquire more aggressively.
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Retention questions, answered.
At what stage of growth does retention marketing matter?
Retention matters as soon as you have a meaningful customer base. The earlier you understand post-purchase behaviour, repeat purchase patterns, and churn, the sooner you can improve customer value and reduce how heavily growth depends on constant acquisition.
What platforms do you work with for lifecycle email?
We work across leading email, CRM, and marketing automation platforms, and can usually build within your existing technology stack. We focus on creating the right segmentation, triggers, messaging, and automation structure rather than forcing a specific platform.
How do you design a loyalty program that doesn't erode margin?
We design loyalty around customer behaviour and unit economics, not constant discounting. Rewards can include access, status, experiences, exclusivity, referrals, and strategically structured incentives that encourage repeat purchases while protecting profitability.
Can you improve an existing loyalty program?
Yes. We can audit your current program to identify where customers disengage, rewards underperform, or costs outweigh incremental value. From there, we refine the structure, experience, communications, and measurement to improve participation, retention, and lifetime value.
How do we get started, and what does it cost?
Every engagement is scoped to your goals. Tell us where you are and we’ll come back with a recommended plan and a ballpark.