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Data that drives decisions. Growth that compounds.
Most brands drown in data and starve for insight. We build the measurement infrastructure, attribution models, and growth frameworks that turn your numbers into your next strategic move.
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Find the gaps in your tracking.
Tell us your tools and goals. We'll show you what your data is missing.
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Most teams have more data than ever and less clarity. We audit your setup, fix the gaps, and connect your channels, website and revenue into one picture you can act on this week.
At Prospekt, we build the measurement infrastructure, attribution frameworks, and growth strategies that turn data into directional decisions your team can act on this week. Before any growth strategy can be meaningful, the data feeding it has to be accurate. We audit your current setup, identify gaps and discrepancies, and build a clean tracking layer that connects your marketing channels, website behaviour, and business outcomes into a single coherent picture.
Growth At Prospekt
From Reporting to Revenue.
The tracking we build is the same layer our SEO, paid media and content teams use every day. Add A/B testing and quarterly business reviews, and growth becomes a system, not a campaign.
What's Included
Every number you need,
none of the noise.
Analytics Audit & Setup
Conversion Funnel Mapping
Attribution Model Build
Growth Strategy Framework
A/B & Multivariate Testing
Dashboard & Reporting Suite
CRO Recommendations
Quarterly Business Reviews
Analytics Audit & Setup
Full audit of tracking implementation, data quality, and measurement gaps
Conversion Funnel Mapping
End-to-end funnel visualisation with drop-off analysis and opportunity identification
Attribution Model Build
Multi-touch attribution setup connecting all channels to business outcomes
Growth Strategy Framework
Prioritised growth roadmap based on data, market opportunity, and resource capacity
A/B & Multivariate Testing
Systematic experimentation program across landing pages, flows, and creative
Dashboard & Reporting Suite
Executive and operational dashboards built in your BI tool of choice
CRO Recommendations
Data-driven conversion rate optimisation recommendations with testing roadmap
Quarterly Business Reviews
Senior-level strategic review of performance, trends, and forward priorities
Tracking & attribution
Can you trust your numbers?
Tell us your tools and goals and a strategist will show you what to fix first.
How We Work
From messy data to clear decisions.
01
Audit & Baseline
Analytics audit, tracking review, and current-state performance benchmarking
02
Instrumentation & Tracking
Clean tracking implementation, event taxonomy, and attribution model configuration
03
Insight Generation
Funnel analysis, cohort analysis, and growth opportunity identification
04
Strategy & Experiments
Growth strategy development and A/B testing program launch
05
Scale & Report
Ongoing optimisation, dashboard maintenance, and QBR cadence
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Analytics questions, answered.
What analytics tools do you use?
We use the tools you already have: GA4, Google Tag Manager, Looker Studio, your CRM and ad platforms. The goal is one reliable view of performance, not more software.
How long to build out full attribution?
Most attribution projects take four to eight weeks, depending on your site, channels, CRM and data quality. We map the journey, audit tracking, then build reporting your team can use.
Do you work with our existing data team?
Yes. We work alongside your data, marketing and dev teams to align tracking, definitions and ownership. We can implement, advise, or both.
What's the difference between analytics and growth marketing?
Analytics shows what is happening and why: where leads come from and which channels work. Growth marketing uses that insight to improve campaigns, pages and conversion paths.
How do we get started, and what does it cost?
Every engagement is scoped to your goals. Tell us where you are and we’ll come back with a recommended plan and a ballpark.