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Campaign strategy that connects every dot.
A great campaign is one story told across every channel at the right moment. We plan the architecture that makes your whole budget work harder.
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Plan your next campaign.
Share your goal, budget range and timing, and we'll come back with a recommended plan.
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Every plan starts with one question: what must this campaign make people do? We map the journey from first touch to conversion and give each channel one clear job.
At Prospekt, campaign strategy is an architectural exercise before it’s a creative or media one. We map the audience journey from first touchpoint to conversion, assign each channel its specific role in that journey, and build the messaging sequences that carry consumers from awareness to action. Every channel works because every channel knows its job, not because each is trying to do everything at once.
Architecture Before Activation.
Great creative fails in the wrong media, and sharp targeting fails with generic creative. We plan message and medium together, set up tracking before launch, and feed every result into the next plan.
What's Included
Every part of the plan,
before the spend.
Campaign Strategy & Architecture
Channel Mix Planning
Creative Brief & Messaging Framework
Media Planning & Buying
Launch Calendar & Sequencing
Cross-Channel Tracking Setup
Campaign Management
Post-Campaign Analysis
Campaign Strategy & Architecture
Full campaign blueprint; objectives, audience, channels, phasing, and success metrics
Channel Mix Planning
Channel selection, budget allocation, and role assignment across the media ecosystem
Creative Brief & Messaging Framework
Master campaign message, channel-specific adaptations, and tone guidance
Media Planning & Buying
Paid media strategy, vendor negotiation, and campaign trafficking across all channels
Launch Calendar & Sequencing
Phase-by-phase launch plan with channel timing, asset deadlines, and go-live dates
Cross-Channel Tracking Setup
UTM architecture, pixel implementation, and unified attribution configuration
Campaign Management
Live campaign oversight; performance monitoring, optimisation, and budget pacing
Post-Campaign Analysis
Full performance debrief, ROI analysis, and strategic learnings for the next campaign
Campaign Planning
Plan it before you spend it.
Get a sequenced campaign plan, channel mix and tracking in place before launch.
How We Work
From brief to a plan you can launch.
01
Brief & Business Objective
Defining the campaign's north star — the single business outcome it must deliver
02
Strategy & Channel Architecture
Campaign framework, channel mix, audience journey, and phasing plan
03
Creative & Media Planning
Creative briefing, media planning, tracking setup, and asset production
04
Launch & Execute
Campaign launch, live management, pacing, and real-time optimisation
05
Measure & Report
Full performance analysis, ROI reconciliation, and next-cycle planning
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Campaign planning questions, answered.
What do we actually get at the end of a planning engagement?
A campaign architecture, a channel mix with budget allocation, a creative brief and messaging framework, and a sequenced launch calendar — documents your team can execute from without us in the room.
Do you plan the campaign or run it too?
Both are on the table. Some clients take the plan and run it internally; others keep us on for media buying, campaign management and post-campaign analysis. The plan is built to survive either choice.
How do you decide the channel mix?
From where demand already is, not a template. We look at what converts today, where the gaps are and what budget supports, then allocate and set up measurement before launch.
How long before we see results?
How do we get started, and what does it cost?
Every plan is scoped to your goals and budget. Tell us where you are and we’ll come back with a recommended approach and a ballpark.