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One strategy. Every channel. Zero gaps.
Siloed agencies leave gaps. We run always-on programs that connect your digital performance, brand strategy and cultural presence into one plan.
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Tell us what you run today and we'll map how every channel should work together.
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Every touchpoint either reinforces or contradicts the others. Integration isn’t an upsell for us, it’s the model: digital informs brand, brand informs digital, and that loop is where growth lives.
At Prospekt, integration isn’t a upsell. It’s the model. We were founded to connect digital performance and cultural brand-building in a way that most agencies, structured around single disciplines, simply can’t. The way Prospekt connects digital and culture is structural. That feedback loop, digital informing culture, culture informing digital, is where the real growth lives.
The Compounding Advantage.
Campaigns are bursts. Always-on is a system, with no dead zones for competitors to fill. Each month we learn more about your audience and best messages, and that feeds strategy, budget and creative, so each quarter runs more efficiently.
What's Included
Every channel, working to
one plan.
Integrated Marketing Strategy
Channel Architecture & Mix
Always-On Content & Paid Program
Brand Activation Calendar
Unified Analytics & Attribution
Monthly Performance Reviews
Quarterly Strategy Sessions
Annual Growth Planning
Integrated Marketing Strategy
Full-program strategy covering brand and digital across all channels and objectives
Channel Architecture & Mix
Channel selection, role assignment, budget allocation, and cross-channel integration map
Always-On Content & Paid Program
Continuous organic content production and always-on paid media management
Brand Activation Calendar
Annual calendar of campaigns, activations, cultural moments, and brand milestones
Unified Analytics & Attribution
Cross-channel measurement framework connecting digital performance and brand metrics
Monthly Performance Reviews
Structured monthly reporting across all channels with optimisation recommendations
Quarterly Strategy Sessions
Quarterly reviews to refine strategy, reallocate budget, and plan the next 90-day sprint
Annual Growth Planning
Year-ahead strategy and investment planning aligned to your business growth objectives
Integrated Marketing
Every channel, one plan.
Tell us which channels you run today. We'll show you how they work together.
How We Work
From audit to an always-on program.
01
Discovery & Audit
Full audit of your current marketing, brand position, and channel performance
02
Strategy & Architecture
Integrated program strategy — channel mix, content architecture, and activation calendar
03
Program Build
Setting up tracking, building content systems, launching paid programs, and onboarding teams
04
Launch & Operate
Always-on program management — content, paid, culture, and performance in continuous motion
05
Review & Evolve
Monthly reporting, quarterly strategy refinement, and annual growth planning
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Integrated marketing questions, answered.
What does an integrated marketing retainer look like?
An integrated retainer brings strategy, creative, media, content, analytics, and performance reviews into one ongoing program. We align on priorities, build a monthly plan, execute across channels, and adjust based on what is driving results.
How do you connect digital and culture work?
How do you connect brand and digital work? / We tie cultural moments and brand storytelling to the digital channels that scale them, backed by content, paid media, analytics and conversion strategy.
What's the minimum engagement for integrated programs?
Integrated programs need time to plan, run, measure and refine. The minimum depends on scope, but we typically recommend a multi-month engagement so the strategy can build momentum.
How do you report across so many channels?
We bring performance into one clear reporting structure. Instead of looking at each channel in isolation, we track how content, paid media, website activity, leads, and conversions work together to support the larger growth goal.
How do we get started, and what does it cost?
Every program is scoped to your goals. Tell us where you are and we’ll come back with a recommended channel plan and a ballpark.