Skip to main content Skip to footer 
Digital
Experiential
Peoples League Golf
+180%
Increase in Online Sales
+12x
Engagement Rate
Solutions
Creative & Design
Custom Merchandise
Experiential
Seeding Kits
Web Design & Development
Industry
Golf
Influencer Marketing
Media
Sports & Media
Technology
Embroidery
Heat Press
Date Completed
2025
Website
peoplesleaguegolf.comOverview
Peoples League Golf is the first golf league where creators are players, owners and the media network. To build buzz before its inaugural season, we designed and ran a premium influencer gifting program with bespoke seeding kits and merchandise.
The Challenge
With no broadcast deals or league infrastructure, Peoples League had to break through against legacy sports properties. Creator-led storytelling had to win over core golfers and a younger, digital audience, and signal something new to the game.
- No ready-made awareness or media coverage for a nascent league
- Needed content-first buzz from creators, not paid ads
- Merch quality had to resonate with golf fans and creators alike
- Gifting needed to spark engagement, not feel corporate or staged
- Timing and fulfillment had to align with league launch content
Our Approach
We crafted a refined, high-touch gifting activation that felt less like PR and more like a cultural drop. The Peoples League Golf strategy focused on thrill, shareability, and alignment with the creative language of lifestyle and golf influencers.
01
Creator-First Gifting Strategy
Identified and targeted twelve key creator-owners and influencers central to the league's story and fan outreach
02
Luxury Unboxing Experience
Packaged custom merchandise in premium, golf-inspired materials designed to create social-worthy unboxing moments
03
Wearable, Editorial Merchandise
Developed thoughtfully branded hats, shirts, and accessories that creators would wear on camera and off
04
Storytelling Inserts
Included personalized notes and creative prompts to inspire owned media narratives and social content
05
Branded Graphic System
Designed every visual touch in the kit—from tags and tissue paper to shipping labels—for consistent brand storytelling
The Solution
We delivered an influencer seeding campaign that positioned Peoples League Golf as a cultural force in sport. Through design, merchandise and gifting, creators became brand storytellers for the league’s ethos of ownership, competition and community.
VVIP Seeding Kits
Designed-for-Culture Merch
High-Engagement Creative Touchpoints
End-to-End Kit Production Management
VVIP Seeding Kits
Individually branded boxes delivered to a curated cohort of creator-owners and influencers
Designed-for-Culture Merch
Apparel and gear co-designed to fit creator identity while echoing golf aesthetics
High-Engagement Creative Touchpoints
Gifting envelopes, notecards, and inserts built to drive on-brand social reaction and content
End-to-End Kit Production Management
Handled sourcing, printing, assembly, and quality control to ensure a premium unboxing from concept to in-hand
The Results
+180%
Increase in Online Sales
Creator unboxing and reaction posts sent fans to the league's online store, lifting online sales 180%.
+12x
Average Engagement Rate
Content originating from the kits drove engagement rates nearly 12 times above normal brand
content averages
25
Seeding Kits Delivered
Supplied custom-designed kits to key creators including Claire Hogle, Snappy Gilmore, Jenna Bandy, Ja Rule,
and others
+92%
Post-Gifting Recipient Brand Recall
Follow-up surveys showed nearly all recipients could recall key brand messages and visuals unaided within one week
Reach out
Want results like these? Let’s talk.
