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Brand
Digital
Eazewell
1,000+
Families Supported
92%
Report Lower Stress Using the Platform
Solutions
Brand Awareness
Social & Content
Web Design & Development
Industry
For Startups
Impact Investment
SAAS
Technology
Figma
Webflow
Date Completed
2025–Present
Website
eazewell.comOverview
Eazewell is an AI-powered platform that helps families handle digital life administration, from subscription cleanup to closing accounts after a loss. Co-founded by Donnell Beverly Jr., Russell Westbrook and Kemba Walker. We built its website and manage its social media.
The Challenge
Eazewell had to move beyond a funeral-planning frame into broader digital life administration, serving grieving families and enterprise partners from one site. Its founders’ press profile had to build trust without ever exploiting the story behind the company.
- Repositioning messaging from a narrow funeral-planning frame to a broader digital life administration platform
- Serving both consumer families and enterprise partners from one cohesive site and brand voice
- Building credibility for an AI-powered platform in a deeply human, trust-sensitive category
- Responsibly leveraging a growing press profile tied to high-profile founders without feeling exploitative
- Maintaining a consistent voice across Instagram, LinkedIn, and Facebook, each with a different audience mix
Our Approach
Prospekt rebuilt Eazewell’s website around its broader platform positioning and has continued managing ongoing social media, building content around founder storytelling, product education, and the company’s growing enterprise partnerships.
01
Repositioning and Website Rebuild
Rebuilt the site around Eazewell's broader digital life administration positioning, moving beyond the narrower funeral-planning frame
02
Dual-Audience Architecture
Structured navigation and content to serve both consumer families and enterprise partners, including hospice, senior living, insurance, and employer audiences
03
Founder-Led Content Strategy
Built social content around the founders' personal stories and media appearances to drive organic reach and trust
04
Ongoing Social Media Management
Manage a regular content cadence across Instagram, LinkedIn, and Facebook tailored to each platform's audience
05
Press and Partnership Support
Supported content tied to media coverage and industry partnerships, including sponsorship of the Axxess AGILE 2026 conference
The Solution
Prospekt delivered a repositioned website and an ongoing social media program for Eazewell, built to earn trust across two very different audiences while making the most of the company's growing press and founder-driven visibility.
Website and Positioning Rebuild
Ongoing Social Media Management
Brand and Messaging Strategy
Founder and Press-Led Content
Website and Positioning Rebuild
A site restructured around Eazewell's broader digital life administration platform positioning
Ongoing Social Media Management
Regular content across Instagram, LinkedIn, and Facebook tailored to each audience
Brand and Messaging Strategy
A consistent voice serving both grieving families and enterprise partners
Founder and Press-Led Content
Content built around founder storytelling and media coverage to build organic trust and reach
The Results
1,000+
Families Supported
Reported reach of the platform to date, per company figures
92%
Report Lower Stress
Share of supported families who report lower stress using the platform, per company figures
80+ Likes
On Founder Story Content
Founder-led video content on Instagram significantly outperforms static posts, which average 10 to 20 likes
5+
National Press Features
Coverage including NBC News, Sports Illustrated, Hospice News, and Shoppe Black, plus sponsorship of the Axxess AGILE 2026 conference
Reach out
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