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Digital
Align Pilates
12x
YoY Revenue Increase
3.8x
Google Ads ROAS
Solutions
Creative & Design
eCommerce
Email Marketing
SEO
Web Design & Development
Wordpress
Industry
B2B
eCommerce
Fitness
Gym
Retail
Technology
Wordpress
Date Completed
2023
Website
goalignpilates.comOverview
Align-Pilates is a leading global provider of professional Pilates equipment, known for commercial-grade reformers and studio accessories. Expanding into North America, they needed an ecommerce site built to scale, convert and serve both B2B and DTC buyers.
The Challenge
The old site looked outdated and couldn’t showcase specs, show equipment in use, or guide studio owners through large purchases. North American visibility was minimal, and SEO, paid media and email weren’t working together.
Our Approach
We rebuilt Align-Pilates’ digital presence from the inside out—starting with a high-performance WordPress and Woocommerce website tailored for the complexities of Pilates ecommerce. From there, we deployed a multi-channel digital marketing system focused on discoverability, conversion, and customer lifetime value.
01
Custom eCommerce Build
Built a custom WordPress website using Woocommerce to support Pilates equipment variants, bundles, and accessories.
02
Localized SEO Strategy
Restructured site content and product taxonomy to rank for Pilates reformers, studio equipment, and accessories across North America.
03
Conversion-Optimized UX
Redesigned user flows to simplify product discovery, comparison, and checkout for both consumers and studio owners.
04
Performance-Driven Design System
Developed a modular brand system for use across ecommerce, digital ads, email newsletters, and promotional content.
05
Email Marketing Infrastructure
Created segmented newsletters and automations targeting studio buyers, home users, and repeat customers with Pilates-specific content.
The Solution
Prospekt delivered a complete Pilates ecommerce transformation—spanning custom website design and WordPress development, a localized digital marketing strategy for North America, and a full-funnel content and email system to support long-term customer acquisition and retention.
Custom WooCommerce Website
North America-Wide Google Ads
Search Engine Optimization
Email Marketing & Newsletters
Custom WooCommerce Website
A high-performance ecommerce site tailored for Pilates reformers, accessories, and bundles with real-time inventory logic.
North America-Wide Google Ads
Launched targeted ad campaigns promoting premium Pilates reformers, home studio kits, and commercial equipment packages.
Search Engine Optimization
Implemented keyword-rich product pages and metadata focused on Pilates equipment search intent across the US and Canada.
Email Marketing & Newsletters
Rolled out automated flows and monthly campaigns with content around Pilates training, product education, and customer spotlights
The Results
12x
YoY Revenue
Website and digital marketing overhaul drove 12x increase in revenue from Pilates ecommerce sales across North America
+400%
Organic Traffic Growth
SEO improvements made Align-Pilates one of the top-ranking brands for Pilates reformers and fitness equipment searches in Canada and the US
3.8x
Google Ads ROAS
Highly targeted Google Ads delivered strong return on ad spend for Pilates product-focused campaigns across key buyer personas
26%
Revenue from Email
Email marketing became a major sales channel, accounting for over a quarter of all ecommerce revenue with high engagement rates
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