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Digital
Accord Plastics
+310%
Increase in Qualified Leads
+220%
Organic Traffic Growth
Solutions
Creative & Design
Google Ads
SEO
UI/UX
Web Design & Development
Wordpress Development
Industry
B2B
Industrial
Manufacturing
Mid-Size
Technology
Figma
Photoshop
Wordpress
Date Completed
2023
Website
accordplastics.comOverview
Accord Plastics is a Canadian custom plastics manufacturer serving industries from automotive to consumer goods. As it expanded thermoforming and injection molding, it needed a site that matched its expertise and generated qualified inbound leads.
The Challenge
The old site undersold Accord’s manufacturing capabilities and lacked credibility signals for B2B buyers. With weak search visibility and no ads, Accord didn’t show up when procurement teams searched for Canadian plastics suppliers.
- Outdated UI made Accord appear smaller than it was.
- No SEO visibility for Canadian plastic manufacturing keywords.
- No Google Ads targeting B2B industrial buyers or engineers.
- Visuals didn't communicate product quality or factory scale.
- Marketing materials were fragmented across print and digital channels.
Our Approach
We positioned Accord Plastics as a top-tier Canadian plastic manufacturer by designing a high-performance WordPress website, rethinking UX for engineers and procurement leads, and implementing a national SEO and Google Ads strategy focused on high-intent industrial keywords.
01
Technical SEO Optimization
Integrated keywords like custom thermoforming, injection molding, and plastic fabrication across core service pages.
02
Google Ads for Industrial Searches
Launched bottom-funnel campaigns focused on “plastic manufacturers in Canada” and vertical-specific B2B queries.
03
Visual Systems for Trust
Developed photography, booklets, and visuals that reinforced Accord's scale, technical capacity, and product precision.
04
Wordpress Performance Build
Developed a fast, secure, and scalable CMS using WordPress, optimized for both mobile and desktop lead generation.
05
Industry UX Strategy
Designed site architecture to prioritize industry pages and technical capabilities for B2B manufacturing buyers.
The Solution
Prospekt delivered a clean and conversion-oriented digital platform for Accord Plastics—combining custom UI/UX design, a content-rich SEO system for industrial manufacturing, and a full-funnel ad strategy to generate high-quality leads across Canada.
Custom Website Design
National SEO Strategy
Targeted Google Ads Campaigns
Graphic Design + Sales Materials
Custom Website Design
Engineered a UX optimized for B2B buyers, procurement teams, and product engineers across manufacturing verticals
National SEO Strategy
Optimized on-page structure and content for Canadian plastic manufacturing and industrial fabrication search terms
Targeted Google Ads Campaigns
Launched lead-gen campaigns targeting decision-makers searching for plastics suppliers, molding companies, and fabricators
Graphic Design + Sales Materials
Created branded booklets and digital PDFs to support sales outreach and reinforce visual trust signals
The Results
+310%
Increase in Qualified Leads
Increased volume of high-quality B2B form submissions from engineers, buyers, and production managers
+220%
Organic Traffic Growth
SEO lifted Accord's rankings across dozens of Canadian keywords for thermoforming, plastic molding, and fabrication
2.9x
ROAS on Google Ads
Efficient Google Ads spend yielded strong return, focused on high-value, low-volume industrial lead generation
+37%
Distributor Conversions
Rebranded sales booklets drove more follow-up meetings and improved close rates with procurement teams
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