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Build a brand experience people choose to remember.
Prospekt plans and produces pop-ups, product launches, branded environments and live activations. From first concept through load-out and amplification.
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Tell us what you’re planning.
Share the essentials. We’ll connect you with the right experiential lead to discuss scope and fit.
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Since 2011
Strategy Through Execution
New York + Toronto
north american reach
end to end
concept through load-out
B2B + B2C
Built around the audience
Selected Experiential Work
Proof you can picture
Two different briefs. One consistent approach: translate a business objective into a physical experience, then design every interaction to move the audience.
FESTIVAL ACTIVATION
Volkswagen Canada
A driving experience built around culture, terrain and play.
5,300+
Driving Experiences
+212%
Test-Drive Bookings
SEASONAL LAUNCH
Chotto Matte
A multi-sensory launch designed for Toronto’s culture class.
3M
Social Impressions
+112%
Reservation Inquiries
What We Handle
One team from brief to breakdown.
Bring Prospekt in for the full program or for the disciplines your internal team needs most.
Strategy & Concept
Venue & Logistics
Design & Fabrication
On-Site Execution
Influencer & PR
Content Capture
Measurement
Paid Amplification
Strategy & Concept
Brief, audience journey, creative platform, KPIs and experience architecture.
Venue & Logistics
Site sourcing, permits, vendors, run-of-show and production management.
Design & Fabrication
Environments, installations, custom builds, signage and branded touchpoints.
On-Site Execution
Staffing, ambassador training, talent, guest flow and day-of direction.
Influencer & PR
Guest strategy, creator programming, media outreach and earned amplification.
Content Capture
Photography, video and social-first moments designed into the experience.
Measurement
Attendance, engagement, lead capture, content performance and post-event reporting.
Paid Amplification
Campaign support before, during and after the live moment.
How We Work
How an idea becomes an experience.
A disciplined production path keeps the creative ambitious, the details controlled and the outcome measurable.
01
Align
Objectives, audience, market, timing and success measures.
02
Concept
Creative territory, journey, physical moments and content hooks.
03
Produce
Venue, vendors, fabrication, staffing and logistics.
04
Activate
On-site direction, guest experience and content capture.
05
Amplify
Paid, organic, earned media and a clear results report.
A Good Fit
Bring us the objective. We’ll shape the experience.
You do not need a finished concept to start. A clear audience, business goal and timing window are enough for a useful first conversation.
Plan an Activation
01
You’re launching something people need to feel.
A product, market entry, rebrand or cultural moment where a standard ad is not enough.
02
You need one accountable production partner.
Strategy, creative, fabrication, staffing and amplification coordinated through one team.
03
The experience needs a measurable job.
Lead capture, trials, reservations, content, retail traffic or another defined business outcome.
04
You’re building in one market, or several.
Local cultural fluency with a system that can scale across cities.
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Common Questions
Before we get in a room.
What size activations do you produce?
From intimate pop-ups and retail moments to large launches, branded environments and multi-market programs. Scope is shaped around the business goal, audience and budget.
Can you handle the full production?
Yes. Prospekt can manage concept development, venue and vendor coordination, fabrication, staffing, installation, on-site execution, content capture and reporting.
How early should we start?
Earlier is better. Smaller activations may be possible within several weeks, while custom builds and multi-market programs need more lead time. Share your date even if the brief is still forming.
How do you measure experiential ROI?
The KPI framework follows the objective: attendance, leads, trials, reservations, engagement, earned reach, captured content, sales impact or post-event behavior.
Reach out
Let’s make the moment worth showing up for.
