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Brand Awareness
Make your brand impossible to ignore.
Awareness isn't just impressions, it's the right people knowing, recognizing, and remembering your brand at the moment they need you most.
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The Challenge
Invisible brands lose. Even when the product is better.
Brands lose share not because the product is worse, but because they're invisible when it counts. A weaker product with stronger presence wins the customer who hasn't met you yet.
We build sustained awareness across paid, cultural and earned channels, measured on recall, not impressions.
Our Approach
Four layers.
One compounding program.
Four layers work together: audience insight, paid media, experiential moments and always-on content. We measure reach, recall, share of voice and brand lift, and refine the program as it runs.
Services We Deploy
The exact capabilities this solution uses.
Each service below plays a specific role in your brand awareness program.
Click any to learn more.
Search & Paid Media
Social & Content
Experiential & Activations
Creative & Content
Influencer & Partnerships
Brand Strategy
Search & Paid Media
Programmatic display, paid social, video, and CTV to reach your audience at scale with memorable creative.
Explore Search & Paid Media
Social & Content
Always-on organic social and content that keeps your brand present between campaigns, not just
during them.
Experiential & Activations
Physical brand moments — events, activations and sponsorships — that turn passive reach into memory people carry.
Explore Experiential & Activations
Creative & Content
Distinctive creative built for recall: the assets, formats and brand codes that make you recognisable
in three seconds.
Influencer & Partnerships
Creators and partners who put your brand in front of engaged audiences in contexts those audiences already trust.
Explore Influencer & Partnerships
Brand Strategy
The positioning and narrative foundation that ensures every awareness touchpoint communicates the same clear message.
Explore Brand StrategyGet Noticed
Make your brand the one they remember.
Tell us who you need to reach. We'll plan the channels and moments that build recall.
What to Expect
What a Prospekt brand awareness program delivers.
Measurable lift in brand recall and recognition
Brand lift studies and recall measurement built into every program — so you can see awareness growing, not just impressions served.
Consistent presence across every channel your audience uses
Coordinated presence across paid, owned, and earned channels so your brand appears wherever your audience spends attention.
Cultural moments that generate earned media
Activations and content designed to earn coverage, shares, and conversation — extending your reach far beyond what paid investment delivers alone.
A brand that premium audiences actively seek out
The ultimate measure: your audience going out of their way to find, follow, and recommend your brand — not just recognizing it when prompted.
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Brand awareness questions, answered.
How do you measure brand awareness?
We track a mix of reach, impressions, engagement, website traffic, branded search activity and audience growth. Where possible, we also measure changes in brand recall and consideration to understand how awareness is translating into real market impact.
How long before we see results?
Brand awareness builds over time. Most campaigns begin generating meaningful signals within the first few weeks, while stronger gains in recognition and consideration typically develop over several months of consistent exposure.
What budget is needed for a meaningful brand awareness program?
There is no one-size-fits-all budget. It depends on your audience, market, channels and growth goals. We build programs around the level of reach and frequency needed to make an impact, then optimize spend as performance data comes in.
Can you run awareness alongside performance marketing?
Absolutely. In fact, the two work best together. Brand awareness builds familiarity and trust, while performance campaigns capture demand and drive action. We connect both strategies so each supports the other throughout the customer journey.
How do we get started, and what does it cost?
Every engagement is scoped to your goals. Tell us where you are and we’ll come back with a recommended plan and a ballpark.