Skip to main content Skip to footer 
Make your brand worth playing.
The most engaged users aren't passive, they're playing. We design gamification systems that turn everyday brand interactions into compelling experiences that keep audiences coming back.
SCROLL DOWN >>>
Reach out
Explore a game concept.
Tell us the behaviour you want to drive and we'll come back with a mechanic idea.
By submitting you agree to our Privacy Policy
Bad gamification is badges bolted onto a product. Good gamification is behaviour design that makes people return unprompted. We start from psychology, not mechanics, across fitness, retail, hospitality, finance, apps and entertainment.
At Prospekt, we design gamification from the psychology outward, not from the mechanics inward. We apply these principles to brand ecosystems across fitness, retail, hospitality, financial services, consumer apps, and entertainment. Tailoring the mechanic to the behaviour you want to drive, not deploying a generic template because it is familiar.
Strategy Before Mechanics.
First we map the behaviours that matter, like repeat purchases, daily use or sharing. Mechanics serve those behaviours, and behaviours serve your business metrics. Then we build loyalty, challenge and onboarding programs as living systems.
What's Included
Every mechanic, built around a reason to return.
Gamification Strategy & Audit
Reward & Incentive Architecture
Points & Tier System Design
Challenge & Achievement Framework
Digital Campaign Game Mechanics
Loyalty Program Design
User Journey Mapping
Performance Analytics Setup
Gamification Strategy & Audit
Behaviour mapping, business objective alignment, and mechanic recommendation framework
Reward & Incentive Architecture
Reward type design, incentive value calibration, and redemption pathway planning
Points & Tier System Design
Points economy design, tier structure, and status benefit mapping
Challenge & Achievement Framework
Challenge design, achievement triggers, and progress visualisation system
Digital Campaign Game Mechanics
Interactive campaign mechanics designed for engagement and shareability
Loyalty Program Design
End-to-end loyalty program structure including enrolment, earn, burn, and tier logic
User Journey Mapping
Gamified user journey design connecting touchpoints to mechanic triggers
Performance Analytics Setup
KPI framework, tracking implementation, and engagement analytics dashboard
Gamification
Give people a reason to play.
Tell us the behaviour you want more of. We'll sketch the mechanic that drives it.
How We Work
From behaviour map to live game.
01
Research & Behavior Mapping
User research, behaviour analysis, and business objective alignment
02
Mechanic Design
Gamification system design, reward architecture, and user journey mapping
03
Prototype & Test
Mechanic prototyping, user testing, and design iteration
04
Build & Launch
Technical implementation, platform integration, and go-live
05
Optimize & Evolve
Engagement analysis, mechanic refinement, and program evolution roadmap
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Gamification questions, answered.
Is gamification only for apps?
No. Gamification can be built into websites, campaigns, loyalty programs, events, retail experiences, email journeys, and internal tools. The goal is to create a clear reason for people to participate, return, and take action.
How long does a gamification program take to build?
It depends on complexity. A focused campaign mechanic can take a few weeks; a full loyalty system may take several months. We lock the journey, creative, tech and launch plan before production.
How do you measure success?
We measure success through the behaviours the program is designed to influence. This may include participation, repeat engagement, completion rates, referrals, sign-ups, purchases, retention, or loyalty activity.
Can you integrate with our existing loyalty platform?
Yes. We design mechanics that fit your current loyalty, CRM, e-commerce or marketing platforms. If integration is limited, we’ll recommend a practical setup that still supports your goals.