Data that drives decisions. Growth that compounds.
Most brands drown in data and starve for insight. We build the measurement infrastructure, attribution models, and growth frameworks that turn your numbers into your next strategic move.
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Data without infrastructure is noise. Most marketing teams have access to more data than they have ever had, and less clarity about what is actually driving their business. Dashboards that report what happened last month are not growth tools.
At Prospekt, we build the measurement infrastructure, attribution frameworks, and growth strategies that turn data into directional decisions your team can act on this week. Before any growth strategy can be meaningful, the data feeding it has to be accurate. We audit your current setup, identify gaps and discrepancies, and build a clean tracking layer that connects your marketing channels, website behaviour, and business outcomes into a single coherent picture.
Growth At Prospekt
From Reporting to Revenue.
Growth strategy at Prospekt is the connective tissue across all of our digital services. The analytics and attribution infrastructure we build is the same layer that our SEO, paid media, email, and content teams use to make daily decisions. Quarterly Business Reviews give senior client stakeholders a clear view of portfolio performance, growth trajectory, and strategic priorities. And our CRO practice — A/B and multivariate testing on landing pages, checkout flows, and onboarding sequences — creates the iterative improvement engine that compounds over time. Because growth is not a campaign. It is a system.
Whats Included
Everything you need, nothing you don't.
Analytics Audit & Setup
Conversion Funnel Mapping
Attribution Model Build
Growth Strategy Framework
A/B & Multivariate Testing
Dashboard & Reporting Suite
CRO Recommendations
Quarterly Business Reviews
Analytics Audit & Setup
Full audit of tracking implementation, data quality, and measurement gaps
Conversion Funnel Mapping
End-to-end funnel visualisation with drop-off analysis and opportunity identification
Attribution Model Build
Multi-touch attribution setup connecting all channels to business outcomes
Growth Strategy Framework
Prioritised growth roadmap based on data, market opportunity, and resource capacity
A/B & Multivariate Testing
Systematic experimentation program across landing pages, flows, and creative
Dashboard & Reporting Suite
Executive and operational dashboards built in your BI tool of choice
CRO Recommendations
Data-driven conversion rate optimisation recommendations with testing roadmap
Quarterly Business Reviews
Senior-level strategic review of performance, trends, and forward priorities
How We Work
From first call to measurable results.
01
Audit & Baseline
Analytics audit, tracking review, and current-state performance benchmarking
02
Instrumentation & Tracking
Clean tracking implementation, event taxonomy, and attribution model configuration
03
Insight Generation
Funnel analysis, cohort analysis, and growth opportunity identification
04
Strategy & Experiments
Growth strategy development and A/B testing program launch
05
Scale & Report
Ongoing optimisation, dashboard maintenance, and QBR cadence
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
NEW YORK
TORONTO
SINCE 2011
4.8X ROI
96% RETENTION
1380+ CAMPAIGNS
$380M+ REVENUE
Frequently Asked Questions
Everything you need to know.
What analytics tools do you use?
We work with the tools already powering your marketing and sales data, including GA4, Google Tag Manager, Looker Studio, CRM platforms, ad platforms, and product analytics tools. The goal is not to add software for the sake of it, it is to create one clear, reliable view of performance.
How long to build out full attribution?
Most attribution projects take four to eight weeks, depending on your website, campaign mix, CRM setup, and data quality. We begin by mapping the customer journey and auditing existing tracking before connecting the right sources, defining conversion events, and building reporting your team can use.
Do you work with our existing data team?
Yes. We can work alongside your internal data, marketing, sales, or development teams to align tracking, reporting definitions, and ownership. Our role can be hands-on implementation, strategic direction, or a combination of both, depending on where your team needs support.
