Overview
Peoples League Golf is the first golf league where creators are not just players but also owners and the media network. It unites YouTube and social media golf personalities into a competitive, ownership-driven format. As a new entrant to the golf space, Peoples League Golf needed to generate immediate relevance, recognition, and credibility with a discerning creator audience. To ignite awareness and authentic creator buzz ahead of the inaugural season, Prospekt designed and executed a premium influencer gifting strategy that included bespoke seeding kits and merchandise. Because they were new to market, it was essential to create memorable moments, unexpected delights, and immersive brand experiences that left a lasting impression. Every product touchpoint was crafted to drive social sharing, strengthen brand recall, and connect with influential talent through tangible and premium items that reflected the creative spirit and style of golf culture.
The Challenge
As a new entrant in both sports entertainment and the creator economy, Peoples League faced the challenge of building momentum without the advantage of traditional broadcast channels or established league infrastructure. The brand needed to break through in a space dominated by legacy sports properties while also appealing to a younger, digitally native audience. Success hinged on activating creator-led storytelling that felt authentic, visually compelling, and easy to amplify across social platforms. The strategy had to establish credibility with core golf enthusiasts while also resonating with broader content audiences who value originality and cultural relevance. Every product, design choice, and unboxing moment had to serve a dual purpose: spark organic excitement and signal that Peoples League was bringing something entirely new to the game.
Key Challenges
No ready-made awareness or media coverage for a nascent league
Needed content-first buzz from creators, not paid ads
Merch quality had to resonate with golf fans and creators alike
Gifting needed to spark engagement, not feel corporate or staged
Timing and fulfillment had to align with league launch content
Our Approach
We crafted a refined, high-touch gifting activation that felt less like PR and more like a cultural drop. The Peoples League Golf strategy focused on thrill, shareability, and alignment with the creative language of lifestyle and golf influencers.
01
Creator-First Gifting Strategy
Identified and targeted twelve key creator-owners and influencers central to the league’s story and fan outreach
02
Luxury Unboxing Experience
Packaged custom merchandise in premium, golf-inspired materials designed to create social-worthy unboxing moments
03
Wearable, Editorial Merchandise
Developed thoughtfully branded hats, shirts, and accessories that creators would wear on camera and off
04
Storytelling Inserts
Included personalized notes and creative prompts to inspire owned media narratives and social content
05
Branded Graphic System
Designed every visual touch in the kit—from tags and tissue paper to shipping labels—for consistent brand storytelling
The Solution
Prospekt delivered an elevated influencer seeding campaign that positioned Peoples League Golf as a cultural force—not just another sports league. Through design, merchandise, and gifting, creators were turned into authentic brand storytellers, reinforcing the league’s ethos of ownership, competition, and community.
VVIP Seeding Kits
Individually branded boxes delivered to a curated cohort of creator-owners and influencers
Designed-for-Culture Merch
Apparel and gear co-designed to fit creator identity while echoing golf aesthetics
High-Engagement Creative Touchpoints
Gifting envelopes, notecards, and inserts built to drive on-brand social reaction and content
End-to-End Kit Production Management
Handled sourcing, printing, assembly, and quality control to ensure a premium unboxing from concept to in-hand
The Results
+180%
Increase in Online Sales
Creators produced significantly more unboxing and reaction posts—spiking social mentions, stories, and video coverage.
+12x
Average Engagement Rate
Content originating from the kits drove engagement rates nearly 12 times above normal brand content averages
25
Seeding Kits Delivered
Supplied custom-designed kits to key creators including Claire Hogle, Snappy Gilmore, Jenna Bandy, Ja Rule, and others
+92%
Post-Gifting Recipient Brand Recall
Follow-up surveys showed nearly all recipients could recall key brand messages and visuals unaided within one week
