Overview
Bilingual Source is Canada’s longest-standing French/English recruitment specialist, connecting top-tier bilingual talent with Toronto’s leading organizations since 1984. To enhance their market authority and reach more employers and job seekers across Ontario, they engaged us to modernize their digital experience and amplify search visibility for keywords like “bilingual recruitment agency,” “Ontario bilingual staffing,” and “French English job placement.”
The Challenge
Their existing site lacked a polished, intuitive interface and underrepresented the depth of their bilingual candidate pool and employer services. Bilingual Source needed a modern, brand-aligned UI, stronger SEO footprint across Ontario’s staffing market, and cohesive visual design to support traffic growth.
Key Challenges
UI didn’t reflect decades‑long bilingual staffing leadership
Navigation buried critical content for Canadian bilingual recruitment
Site lacked regional keyword density for French‑English staffing searches
Graphic & design assets didn’t align with modern HR branding standards
SEO structure failed to surface pages for bilingual hiring solutions
Our Approach
We redesigned Bilingual Source’s digital presence with a clean, user-centered interface, realigned navigation around employer and candidate journeys, and embedded targeted SEO for Ontario’s bilingual talent market. Visuals were refreshed to reinforce brand trust and recruitability.
01
Modern UX Design
Crafted a streamlined UI that highlights their bilingual recruitment heritage and dual-path workflows for employers and candidates
02
Strategic Web Development
Built a mobile‑responsive site using flexible layouts that support rapid content updates for job markets and resources
03
SEO Targeting Regional Searches
Structured metadata, content, and headings to capture “bilingual recruitment agency in Ontario,” “french english staffing GTA,” and related queries
04
Branded Graphic System
Developed sleek, professional visuals for homepage, service pages, and blog posts that align with HR and talent acquisition aesthetics
05
Optimized Content Navigation
Simplified user flows so employers and applicants find relevant bilingual hiring pages and resources within two clicks
The Solution
Prospekt delivered a refined, SEO-optimized website for Bilingual Source, combining polished UX/UI, search engine-focused content architecture, Ontario-specific SEO strategy, and cohesive graphic design. The result is a digital presence that reinforces their standing as the top bilingual staffing agency in Canada.
Dual-Path UX Flow
Website now clearly separates employer services from job seekers, with intuitive access to job board, about, and contact pages
SEO-Ready Structure
Page titles, URLs, and headers now optimized for terms like “Ontario bilingual staffing agency,” “French‑English recruitment,” and “Toronto bilingual job specialists”
Cohesion Across Mediums
New graphic elements and imagery align with corporate HR branding and support credibility for both candidates and employers
Content Accessibility
Resources like blogs, testimonials, and service descriptions are surfaced more prominently to support engagement and trust
The Results
+1243%
YoY Traffic Growth
Enhanced site design, SEO optimization, and user flow transformed performance and increased visibility across bilingual recruitment searches
+312%
Increase in Job Applications
Improved UX and mobile performance led to more candidate conversions from job seekers across Ontario
187%
Growth in Employer Inquiries
Clearer service pages and conversion paths increased form fills and inbound leads from hiring managers
42%
Lower Bounce Rate
Streamlined navigation and keyword-aligned landing pages kept users engaged and reduced immediate site exits
