Overview
Accord Plastics is a Canadian leader in custom plastics manufacturing, serving industries from automotive to consumer goods. As the company expanded its thermoforming and injection molding capabilities, they needed a digital presence that matched their technical expertise and generated qualified inbound leads.
The Challenge
The previous website failed to communicate Accord’s full manufacturing capabilities and lacked credibility signals for B2B buyers. With limited search visibility and no digital ad infrastructure in place, Accord wasn’t showing up when procurement teams searched for plastics suppliers in Canada.
Key Challenges
Outdated UI made Accord appear smaller than it was.
No SEO visibility for Canadian plastic manufacturing keywords.
No Google Ads targeting B2B industrial buyers or engineers.
Visuals didn’t communicate product quality or factory scale.
Marketing materials were fragmented across print and digital channels.
Our Approach
We positioned Accord Plastics as a top-tier Canadian plastic manufacturer by designing a high-performance WordPress website, rethinking UX for engineers and procurement leads, and implementing a national SEO and Google Ads strategy focused on high-intent industrial keywords.
01
Technical SEO Optimization
Integrated keywords like custom thermoforming, injection molding, and plastic fabrication across core service pages.
02
Google Ads for Industrial Searches
Launched bottom-funnel campaigns focused on “plastic manufacturers in Canada” and vertical-specific B2B queries.
03
Visual Systems for Trust
Developed photography, booklets, and visuals that reinforced Accord’s scale, technical capacity, and product precision.
04
Wordpress Performance Build
Developed a fast, secure, and scalable CMS using WordPress, optimized for both mobile and desktop lead generation.
05
Industry UX Strategy
Designed site architecture to prioritize industry pages and technical capabilities for B2B manufacturing buyers.
The Solution
Prospekt delivered a clean and conversion-oriented digital platform for Accord Plastics—combining custom UI/UX design, a content-rich SEO system for industrial manufacturing, and a full-funnel ad strategy to generate high-quality leads across Canada.
Custom Website Design
Engineered a UX optimized for B2B buyers, procurement teams, and product engineers across manufacturing verticals
National SEO Strategy
Optimized on-page structure and content for Canadian plastic manufacturing and industrial fabrication search terms
Targeted Google Ads Campaigns
Launched lead-gen campaigns targeting decision-makers searching for plastics suppliers, molding companies, and fabricators
Graphic Design + Sales Materials
Created branded booklets and digital PDFs to support sales outreach and reinforce visual trust signals
The Results
+310%
Increase in Qualified Leads
Increased volume of high-quality B2B form submissions from engineers, buyers, and production managers
+220%
Organic Traffic Growth
SEO lifted Accord’s rankings across dozens of Canadian keywords for thermoforming, plastic molding, and fabrication
2.9x
ROAS on Google Ads
Efficient Google Ads spend yielded strong return, focused on high-value, low-volume industrial lead generation
+37%
Distributor Conversions
Rebranded sales booklets drove more follow-up meetings and improved close rates with procurement teams
