Overview
Russell Westbrook Enterprises (RWE) is a purpose-led venture platform founded by NBA All-Star Russell Westbrook. With a mission to drive change through Profit with a Purpose, Westbrook Enterprises invests in businesses and initiatives that center impact, community upliftment, and economic equity. To reflect this ethos, Prospekt redesigned and rebuilt their enterprise website, creating a digital home that matches the scale of their work across investments, partnerships, media, and social initiatives.
The Challenge
The original site didn’t capture the depth of Westbrook Enterprises’ vision or the breadth of its operations. As a fast-growing platform spanning business development, digital media, supplier diversity, and philanthropy, the company needed a polished, narrative-rich site that could inform, inspire, and convert B2B partners. The challenge was to distill a complex, multi-vertical ecosystem into a cohesive digital experience that could speak directly to enterprise leaders, brand partners, and decision-makers seeking meaningful alignment.
Key Challenges
UI didn’t reflect RWE’s strategic investment structure or mission
Mobile experience was not optimized for executive and media traffic
There were no clear funnel points for investors, partners, or press inquiries
Visual inconsistencies diluted brand trust and cohesion
The site didn’t convey the credibility of a high-impact, purpose-driven platform
Our Approach
We reimagined RWE’s digital presence with a clean, responsive, Webflow-powered site built for narrative clarity, mobile performance, and conversion. Every section was tailored to communicate purpose and invite action from media, B2B partners, and mission-aligned investors.
01
Purpose-Led UX Design
Developed user flows that foreground RWE’s mission and clearly differentiate between divisions, projects, and impact stories
02
Webflow Enterprise Build
Built a flexible and scalable site using Webflow CMS—designed to empower easy content updates and showcase live portfolio activity
03
Mobile-Optimized Navigation
Created a seamless mobile experience for executive stakeholders, with quick access to mission, divisions, and media
04
Lead Funnel Integration
Embedded contact forms, newsletter opt-ins, and CTA placements across high-intent pages to capture B2B and media interest
05
Visual System & Storytelling
Created a unified brand look across typography, color, and layout—balancing enterprise polish with cultural authenticity
The Solution
Prospekt delivered a modern, mobile-first Webflow site for Russell Westbrook Enterprises that tells a cohesive brand story while enabling lead capture and strategic engagement. The result is a digital platform as sophisticated and purpose-driven as the organization it represents.
Webflow Enterprise Site
Built for speed, responsiveness, and visual clarity, with modular CMS elements for scalability
Division-Specific Architecture
Structured to elevate RWE’s core verticals: Business, Media, Supplier Diversity, and Impact
Lead Conversion Touchpoints
Clear contact paths and sign-up funnels built into key pages, boosting inbound from aligned organizations
Responsive Design
Designed for trust and flexibility, with visual continuity across all screen sizes
The Results
+380%
Increase in Mobile Engagement
Webflow’s mobile responsiveness and streamlined UX led to longer sessions and deeper on-the-go interaction
2.3x
Growth in B2B Inquiries
Lead funnels, CTAs, and storytelling boosted inbound interest from partners, media, and purpose-driven investors
37%
Lift in Brand Affinity Metrics
Brand studies showed increased alignment with values like equity, impact, and legacy building
22%
Increase in Newsletter Signups
Strategically placed sign-up points captured more leads from investment, NPO's, and media sectors
