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Digital
SwamiG
230%
Increase in Wholesale Orders
4x
ROAS on Google Ads
Solutions
Creative & Design
Google Ads
Paid Ads
SEO
UI/UX
Web Design & Development
Industry
B2B
B2C
eCommerce
Fitness & Health
For Scaleups
Retail
Technology
laravel
Magento
php
Date Completed
2025
Website
swamig.caOverview
SwamiG is a leading Canadian wholesale distributor of yoga, pilates, and fitness gear, carrying brands like Toesox, Align Pilates, GoFit and B Yoga. They needed a B2B site built for fast ordering, product discovery and growth across Canada.
The Challenge
Their legacy system couldn’t handle a wide product range, so wholesale buyers struggled to browse by brand and place bulk orders. There were no merchandising tools for promos, and no coordinated SEO or ads for searches like “yoga equipment wholesale.”
- UI didn't highlight leading brands or streamlined category access
- Magento storefront lacked performance for wholesale SKU volume
- Low visibility in Canadian wholesale yoga equipment search queries
- Google Ads targeting not optimized for fitness or studio buyers
- Web banners weren't aligned with sales events or brand launches
Our Approach
We rebuilt SwamiG’s wholesale experience on Magento 2, with ERP connectivity, SEO, paid media and dynamic design. The focus: better buyer flows, brand showcases, and visibility for keywords like “Canada yoga gear distributor.”
01
Scalable Magento 2 Build
Architected a Magento 2 wholesale storefront with clear brand navigation, bulk ordering tools, and fast product search for yoga, pilates, and fitness products
02
ERP Integration via Laravel
Connected backend Laravel-powered ERP to synchronize inventory, pricing, and order management in real time
03
SEO for Wholesale Fitness Gear
Optimized site content, categories, and metadata for search terms like “yoga gear distributor Canada,” “pilates wholesale Canada,” and top brand keywords
04
Google Ads for Wholesale Buyers
Launched targeted campaigns aimed at studio owners, retailers, and gym buyers searching for bulk fitness inventory
05
Dynamic Banner System
Designed promotional web banners and carousel assets tied to product collections, brand sales, and seasonal campaigns
The Solution
We built a wholesale ecommerce system for SwamiG, Canada’s go-to supplier of yoga, pilates and fitness gear. UI/UX, Magento architecture, ERP operations and marketing now work together for scale, search visibility and brand storytelling.
High-Volume Magento 2
ERP-Led Inventory Sync
SEO-Driven Wholesale Marketing
Design for Wholesale Campaigns
High-Volume Magento 2
Feature-rich site supports complex ordering workflows, brand-led navigation, and scalable product listings
ERP-Led Inventory Sync
Laravel integration ensures up-to-date stock levels, streamlined dispatch, and more accurate wholesale order fulfillment
SEO-Driven Wholesale Marketing
Keyword-rich category pages and metadata now rank for “Toesox Canada,” “Align-Pilates distributor,” and similar search queries
Design for Wholesale Campaigns
Web banners highlight featured collections (e.g. Pilates accessories, Toesox grip socks), seasonal promos, and loyalty programs
The Results
+230%
Increase in Wholesale Orders
New UX and optimized Magento site led to a sharp jump in B2B order volume across yoga and pilates lines
+310%
Growth in Organic Search Traffic
SEO overhaul drove SwamiG to the top of “Canada wholesale yoga gear” and “Align-Pilates supplier” searches
4×
ROAS on Google Ads
Performance-optimized campaigns delivered strong return by targeting studio owners and retailers looking for branded fitness gear
45%
Higher Banner Engagement
New promotional designs increased click-through rates on collection features and seasonal offers that became scroll-stoppers
Reach out
Want results like these? Let’s talk.
