Overview
SwamiG is a leading Canadian wholesale distributor of yoga, pilates, and fitness gear, featuring brands such as Toesox, Align Pilates, GoFit, B Yoga, and more. To enhance their B2B platform, SwamiG required a technically robust and visually intuitive site designed for seamless ordering, product discovery, and ecommerce performance across Canada’s fitness retail market. SwamiG also needed a platform that could scale with its growing network of studio owners, retailers, and wellness professionals across the country. The new SwamiG site brings modern ecommerce functionality to the yoga wholesale space, making it easier than ever to browse, stock, and sell premium yoga and fitness products.
The Challenge
Their legacy system struggled to handle a broad and diverse product range, from yoga mats and grip socks to pilates rings and pro-grade fitness equipment, resulting in a clunky and inefficient buyer journey. The UX was not optimized for wholesale buyers who needed to quickly navigate categories, filter by brand, and place high-volume orders with minimal friction. SwamiG also lacked dynamic promotional graphics and merchandising tools that could spotlight seasonal offers or new arrivals in a visually compelling way. Without coordinated SEO targeting or performance-driven ad campaigns, the brand was missing critical visibility in searches for “Canadian fitness distributor” and “yoga equipment wholesale,” which limited their reach and conversion potential in a competitive B2B market.
Key Challenges
UI didn’t highlight leading brands or streamlined category access
Magento storefront lacked performance for wholesale SKU volume
Low visibility in Canadian wholesale yoga equipment search queries
Google Ads targeting not optimized for fitness or studio buyers
Web banners weren’t aligned with sales events or brand launches
Our Approach
We reimagined Swami G’s digital wholesale experience, delivering a high-performance Magento 2 platform blended with ERP connectivity, SEO enhancement, paid media, and dynamic design. Our strategy centered on improving buyer flows, visibility for keywords like “Canada yoga gear distributor,” and major brand showcase.
01
Scalable Magento 2 Build
Architected a Magento 2 wholesale storefront with clear brand navigation, bulk ordering tools, and fast product search for yoga, pilates, and fitness products
02
ERP Integration via Laravel
Connected backend Laravel-powered ERP to synchronize inventory, pricing, and order management in real time
03
SEO for Wholesale Fitness Gear
Optimized site content, categories, and metadata for search terms like “yoga gear distributor Canada,” “pilates wholesale Canada,” and top brand keywords
04
Google Ads for Wholesale Buyers
Launched targeted campaigns aimed at studio owners, retailers, and gym buyers searching for bulk fitness inventory
05
Dynamic Banner System
Designed promotional web banners and carousel assets tied to product collections, brand sales, and seasonal campaigns
The Solution
Prospekt delivered a wholesale ecommerce ecosystem tailored to Swami G’s mission as Canada’s go‑to supplier of top-tier yoga, pilates, and fitness gear. We combined UI/UX refinement, robust Magento architecture, ERP operations, and marketing mechanics to align with operational scale, search visibility, and brand storytelling.
High-Volume Magento 2
Feature-rich site supports complex ordering workflows, brand-led navigation, and scalable product listings
ERP-Led Inventory Sync
Laravel integration ensures up-to-date stock levels, streamlined dispatch, and more accurate wholesale order fulfillment
SEO-Driven Wholesale Marketing
Keyword-rich category pages and metadata now rank for “Toesox Canada,” “Align‑Pilates distributor,” and similar search queries
Design for Wholesale Campaigns
Web banners highlight featured collections (e.g. Pilates accessories, Toesox grip socks), seasonal promos, and loyalty programs
The Results
+230%
Increase in Wholesale Orders
New UX and optimized Magento site led to a sharp jump in B2B order volume across yoga and pilates lines
+310%
Growth in Organic Search Traffic
SEO overhaul drove Swami G to the top of “Canada wholesale yoga gear” and “Align‑Pilates supplier” searches
4×
ROAS on Google Ads
Perfomance-optimized campaigns delivered strong return by targeting studio owners and retailers looking for branded fitness gear
45%
Higher Banner Engagement
New promotional designs increased click-through rates on collection features and seasonal offers that became scroll-stoppers
