Overview
Chotto Matte is a globally renowned restaurant group celebrating the vibrant fusion of Japanese-Peruvian (Nikkei) cuisine across London, Miami, San Francisco, and Toronto. To unveil their SS'25 season and reignite the city’s appetite for high-concept dining experiences, Chotto Matte Toronto partnered with Prospekt to create an experiential and luxury event unlike any other.
The Challenge
Chotto Matte wanted to reintroduce its Toronto location as the city’s definitive spot for upscale, immersive dining—but without falling into the trap of another standard tasting or industry event while moving past financial industry guests due to its location. The experience had to feel rare, exclusive, and built for Toronto’s new culture class of tastemakers, creators, and social connectors.
Key Challenges
Regular customer base skewed corporate and finance professionals due to its downtown location
Brand needed to reach culturally influential, lifestyle-driven Torontonians for the Spring/Summer
Toronto’s luxury food scene is crowded with templated events and repetitive brand partnerships
Sponsor activations needed to feel native to the environment—not like bolt-on branding
Visual storytelling and post-event content had to extend the event’s impact well beyond the room
Our Approach
We concepted and produced BUMP: an elevated, caviar-inspired Spring/Summer launch event built around sensory luxury and Chotto Matte’s Nikkei culinary identity. Anchored in aesthetic precision and global sound, the Sunday day party delivered a rare blend of gastronomy, experiences, and cultural energy.
01
Thematic Concepting: BUMP
Developed “BUMP” as an event experience themed around the caviar bump ritual—amplified through Nikkei technique and Chotto’s brand elegance
02
Immersive Guest Journey
Designed the event space as a guided multi-sensory path—from curated welcome cocktails paired with caviar delivered through a surprise moment, to live curations for influencers & content creators
03
Talent-Driven Cultural Credibility
Booked international DJ and global house talent DCR Milda to headline and align with Chotto’s international presence
04
Multi-Brand Integration Strategy
Seamlessly embedded sponsors Moët & Chandon, Asahi, and Charton Hobbs through product moments, signage, and exclusive pairings
05
Content & Paid Media Execution
Handled event capture, post-launch content rollout, and geo-targeted paid campaigns across Instagram, Meta, and TikTok
The Solution
Prospekt delivered a complete end-to-end experiential campaign for Chotto Matte Toronto, from concept and talent to guest services and post-event media. BUMP wasn’t just an event—it was a brand ritual. Every moment was designed to be remembered, shared, and savored.
Concept & Narrative Development
A seasonal launch idea that celebrated indulgence, ritual, and cultural fusion—expressed through food, sound, and scent
Production & Staffing
Managed event build, run-of-show, brand staffing, and guest experience from check-in to post-event gifts
Content + Paid Media Strategy
Captured and amplified key moments with a layered rollout strategy across Chotto’s channels and local influencer accounts
Talent Booking & Programming
Booked and managed international DJ DCR Milda to headline, adding global credibility and sonic identity to the evening
The Results
3M
Social Impressions Across GTA
Strategic content rollout and geo-targeted paid media drove millions of impressions across Instagram, TikTok, and Meta platforms
87%
Attendance Rate
The curated guest list brought together Toronto’s top-tier creators, industry tastemakers, and high-net-worth experience seekers
100%
Sponsor Product Sell-Through
All Moët, Asahi, and Charton Hobbs beverage stock sold out by mid-evening ensuring key success metrics for partner ROI
112%
Increase, Table Reservation Inquiries
Event buzz directly translated into a surge in booking interest tracked via Chotto Matte’s online reservation platform and email capture
