Overview
Book4Time is an enterprise SaaS platform for spa, wellness, and resort operations, trusted by global hospitality brands. As the category matured, Book4Time needed to modernize its digital presence and position itself as the leading software solution for large-scale spa and wellness businesses.
The Challenge
The previous site lacked a product-forward narrative and didn’t reflect the scale or sophistication of Book4Time’s platform. Their SEO architecture wasn’t capturing enterprise software leads, and their event design materials weren’t matching the brand’s premium perception.
Key Challenges
Website UX didn’t showcase SaaS product capabilities or integrations
Lacked SEO visibility for spa software and wellness tech keywords
Poor mobile optimization for event and in-field demos
Design system felt dated for an enterprise wellness brand
Experiential materials lacked cohesion across activations and touchpoints
Our Approach
We redesigned Book4Time’s marketing website with a SaaS-specific UX and content structure. The strategy centered on product education, enterprise lead conversion, and improved discoverability for spa software, resort tech, and wellness automation.
01
Product-Led UX Design
Built clear user flows and visual modules that highlight software features, use cases, and integrations
02
SEO for "Spa Software"
Mapped and implemented a full technical and content-based SEO strategy for spa management and hospitality software
03
Event XP Design
Created event experience flow, booth graphics, large-format signage, and demo visuals to elevate in-person brand presence at key trade shows
04
WordPress SaaS Build
Custom-developed a WordPress platform to support content velocity, landing pages, and marketing team agility
05
Visual Identity Refresh
Rolled out refined typography, icons, and modular design blocks to unify digital and print presence
The Solution
Prospekt rebuilt Book4Time’s digital experience to better reflect the scale of its enterprise SaaS platform. From website UX to SEO and experiential branding, every asset was reengineered to support sales, lead gen, and product storytelling.
Custom SaaS Website
A performance-first marketing site structured to support sales enablement, SEO, and content marketing growth
SEO Architecture & Content
Deployed on-page and technical SEO focused on spa software, resort tech, and wellness operations keywords
Experiential Design
Produced branded event visuals and booth assets for conferences targeting enterprise spa and hotel decision-makers
Visual Consistency System
Unified Book4Time’s visual language across digital and print collateral for a stronger enterprise brand presence
The Results
+65%
Increase in Demo Requests
Redesigned site UX and product-forward landing pages significantly boosted high-intent SaaS lead submissions
+178%
Organic Traffic Growth
SEO strategy ranked Book4Time for top keywords like “spa management software” and “resort wellness platform”
+22%
Increase, Event Leads
New booth design and branded collateral led to higher engagement and badge scans at industry trade shows
38%
Faster Page Load Time
Custom WordPress build improved load speed and SEO performance across core marketing and product pages
